Request an Analysis Project
For Arts Organizations and Arts Consultants
Project-based analytics are available for organizations and arts consultants looking to explore specific questions around audience behavior, revenue, and engagement.
Each project is built around a question your organization is actively trying to answer — not a standard set of metrics. Cohort structures and analyzes your data in real time, with the goal of producing insights that connect directly to decisions in programming, marketing, and fundraising.
Types of Projects
Projects are tailored to your organization, but commonly include:
Audience Segmentation
Identifying distinct audience groups based on behavior, frequency, and valuePatron Journey Analysis
Understanding how audiences move across single tickets, subscriptions, and donations over timeRevenue & Subscription Analysis
Evaluating purchasing patterns, renewal behavior, and long-term valueCampaign Performance Review
Analyzing the characteristics and behaviors of patrons during a specific time period to understand what’s driving engagement across marketing and fundraising effortsCustom Analysis
Exploring organization-specific questions that don’t fit into standard reporting
Approach
Define the Question
Clarify what your organization is trying to understand and why it matters.
This step focuses on identifying the underlying question, and not just the surface-level request. Often, what begins as a reporting ask (e.g. “How did this campaign perform?”) becomes a deeper exploration of behavior, retention, or engagement. Establishing the right question upfront ensures the analysis is aligned with real decisions, not just metrics.
Projects are structured to move from question to application:
Structure the Data
Organize and align data to support meaningful analysis.
Data is structured within Cohort to reflect your organization’s definitions, timelines, and priorities. This includes aligning transactions, standardizing key fields, and creating a foundation that allows for flexible exploration. The goal is not just to clean the data, but to make it usable in a way that supports ongoing analysis.
Analyze & Interpret
Identify patterns, behaviors, and opportunities.
Using Cohort, we explore the data through multiple lenses: segmenting audiences, filtering across time periods, and examining how behaviors evolve. The focus is on identifying patterns that are not immediately visible in standard reports, and interpreting what those patterns suggest about engagement, value, and risk.
Apply the Insight
Connect findings to decisions in programming, marketing, and strategy.
Insights are only useful if they can be applied. This step focuses on translating analysis into action, whether that’s refining audience targeting, adjusting pricing or packaging, or identifying opportunities to improve retention. The goal is to ensure that findings are not just understood, but used.