Most reports show what happened this season.
Cohort helps you see what happens across years.

By organizing ticket, subscription, and donation data into cohorts, it reveals how people engage over time — so you can understand retention, loyalty, and long-term value, not just annual totals.

You’ll be able to answer questions like:

• Do first-time attendees return?
• When do donors first give?
• How do subscribers behave differently?
• Where are we losing people year to year?

Clear patterns. Fewer spreadsheets. Better decisions.

Cohort includes a set of practical dashboards and tools that make your data easier to explore without starting from scratch.

• Cohort retention and return rates
• Audience pathways across ticketing, subscriptions, and giving
• Flexible filtering to compare different groups
• Annual participation summaries
• Revenue and long-term value views
• Clean, organized data fields for your team to use in Tableau

Upload your data and start exploring. No complicated setup or custom modeling required.

Audience behavior isn’t one story.

People engage in different ways, at different times, for different reasons.
Some first-time attendees return quickly. Others take years.
Some loyal patrons subscribe. Others prefer single tickets.
Some donors give without ever becoming subscribers at all.

When everyone is grouped together, those differences disappear — and it becomes hard to see what’s actually driving retention or growth.

Cohort helps you break your audience into real, everyday groups — and see how each one builds a relationship with you over time.

Because better decisions come from seeing patterns clearly, not averaging everyone together.

Cohort is built for:

• Marketing teams improving attendance
• Development teams growing donors
• Analysts who want a stronger foundation for reporting and exploration
• Leaders who want clearer visibility into audience behavior

If you’ve ever wondered
“Are we actually retaining people?”
Cohort helps you see the answer.