Move beyond reporting. Start exploring your data.

Cohort is built for teams to actively explore their data, not just consume static dashboards. Instead of relying on predefined reports, users can filter, segment, and follow questions as they emerge.

This shifts analysis from a one-time output to an ongoing process—where insights are developed through exploration, not delivered after the fact.

Audience behavior isn’t one story.

Cohort centers segmentation as a core part of analysis. Rather than treating audiences as a single group, it allows teams to break down behavior across meaningful segments—by frequency, value, lifecycle stage, and more.

This makes it possible to understand who your audiences are, not just what they did.

Start with structured workbooks, and build your own insights

Cohort provides a set of ready-to-use Tableau workbooks designed to answer common questions out of the box. These workbooks include structured visualizations that give teams an immediate starting point for analysis.

From there, teams can adapt existing views, create new visualizations, and develop their own analytical perspectives as their questions evolve.

Build capability while doing the work

Because Cohort is built within Tableau, teams naturally develop fluency in one of the leading data visualization tools.

Over time, this reduces reliance on external support and enables teams to take greater ownership of their data, moving from asking for reports to creating their own analyses.