Your audience isn’t two types of people.
Cohort Profiles is a project-based service that builds behavioral archetypes from your existing patron data—no new tools, no new surveys, no new data collection. Just a smarter way to read what you already have.
Built on behavioral axes specific to each framework.
Inspired by the logic of Myers-Briggs personality typing, Cohort Profiles scores every patron across a set of dimensions tailored to each segmentation goal. Audience development looks at different behavioral signals than major gift strategy. Major gift strategy looks at different signals than general patron behavior.
Every patron receives a score within each framework. The combinations produce behavioral archetypes that are specific, actionable, and built entirely from your existing data.
Three frameworks. One complete picture.
Cohort Profiles delivers three segmentation frameworks from a single engagement:
Audience Development — Who is most likely to deepen their relationship with your organization? Who needs a different kind of invitation?
Major Gift & Donor Strategy — Who has the capacity and loyalty to give? Who is one conversation away from their first major gift?
General Patron Behavior — A full-organization view of your audience landscape, from first-time attendees to your most devoted patrons.
What you walk away with.
A set of named patron archetypes, built from your data, that your marketing, development, and programming teams can actually use. Not a report that lives in a drawer. A living framework for smarter decisions.
How it works.
Five meetings over approximately eight to ten weeks:
1. Orientation — We align on your data, your goals, and your season context
2. Framework One findings — First segmentation review and discussion
3. Framework Two findings
4. Framework Three findings
5. Full synthesis — Complete archetype presentation and strategic recommendations
Pricing
Single framework — $5,000
All three frameworks — $6,000–$8,000